2012 Social Media "Shorty" Awards
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Take a Challenge wins a shorty for #SocialFitness
Every year, millions of people visit the Shorty Awards site to tweet nominations for their favourite social media content creators. All those tweets culminate in a highly anticipated awards ceremony that celebrates the winners in dozens of featured categories. The Shorty Awards honour the best of social media, recognizing the people producing real-time short form content across Twitter, Facebook, YouTube, and the rest of the Social Web.
The #SocialFitness Shorty Award, in partnership with Anthem Blue Cross and Blue Shield’s Health Join In. honour outstanding individuals who use their influence on social media to help and inspire others to make healthy choices in their lives. Award nominees use social media to share milestones, healthful recipes, safe weight-loss strategies, exercise tips and gain support from friends and followers.
@takeachallenge was up against stiff competition including: @fitocracy, @JohnBasedow @blogilates and @ToneItUp but was selected as the winner based on the number of nominations received, the impact and creativity of the nominee’s tweets, and innovation in the use of social media as determined by the esteemed judges of the Real-Time Academy of Short Form Arts & Sciences.
In the acceptance speech, which appropriately could be no more than the 140 characters Chris said “You only have to look back a year to see how far we’ve come. 2012 is our year, Take a Challenge & make a difference for yourself & others”
Following the award ceremony, Take a Challenge has continued to flourish and his story and inspirational messages have featured in online and print magazines including Men’s Health and Men’s Running UK.
In Men’s Health, Christopher Brisley talks about his road to recovery, his ability to find motivation in others and Take a Challenge, his personal mission to help others maximize their potential.
“Through Facebook and Twitter, Chris asked his friends and family to support his causes. Eventually, he started tweeting about his workouts as a way to prevent solicitation overload. “It was no longer about me,” he says. “It became a health and fitness community.” As a result, he founded Take a Challenge, which helps people fund raise for charities as they complete their own fitness challenges. And for his efforts, he even won a Shorty Award (the Oscars of social media) for @HealthJoinIn’s #SocialFitness category last month.